Introduction
Ash Wellness is a health testing platform that makes at-home diagnostics accessible for individuals and organizations.
They partnered with The Working Assembly, a branding and design agency, for a complete website overhaul.
Challenge
But Ash was stuck. Their WordPress site couldn't keep pace with the sophistication of their evolving brand, and the platform's limitations were holding back the interactive, animation-rich experience their new design demanded.
We partnered with them to develop a website that pushed Webflow's limits to bring The Working Assembly's design vision to fruition.
As well as provide Ash's team the independence to update pages, publish blog posts, and maintain the site without developer dependency.
Key Deliverables & Results
Built a fully custom 17-page Webflow site from The Working Assembly's designs, migrating from WordPress while dramatically elevating the user experience with hand-crafted animations and interactions.
The key wasn't just switching platforms, it was building a system designed for both sophistication and independence. That meant CMS-driven sections throughout, custom-coded scroll animations using GSAP and ScrollTrigger, responsive Swiper.js sliders with breakpoint-aware logic, and reusable templates so the team can build new pages on their own.
Every interaction was intentionally crafted:
- Scroll-triggered content reveals
- A navbar that transitions between dark and light modes
- Custom filtering with smooth animations
- And responsive sliders that adapt or destroy themselves based on viewport size.
The new Webflow site delivers a polished, highly interactive experience that empowers the Ash Wellness team.
Results
Ash Wellness now has a website that matches the sophistication of their brand, and a platform their team can own. They can update content, publish blog posts, and create new pages using reusable templates without touching code.
A recap of what was built:
- 17 pages built with reusable components and templates
- Full WordPress migration including blog posts and content
- CMS-driven sections throughout for easy client updates
- 15+ custom-coded features using GSAP, Swiper.js, and vanilla JavaScript
- Responsive design with tailored interactions for every breakpoint
- Delivered on time despite the technical complexity
Like What You See?
Book your free no obligation website consultation to get started.
